Depending on your strategy, you might just take the time and build it, and not send massive campaigns each month but get billed more and more for it. This can easily be the most expensive way to use WhatsApp Business API since the list size doesn’t automatically translate into messages sent. Similarly to email marketing software, some BSPs charge by contact list size or monthly active WhatsApp contacts. To do this, you buy WhatsApp credits as needed. This is Brevo’s model and we believe it’s fair because you only pay for what you use without recurring surcharges. Markup per messageĪ straightforward pricing model is simply charging per message with a small markup for the provider, just like for SMS. Needless to say, it comes with lots of limitations. They usually charge separately for messages sent.Īnother approach is having a flat fee or a bundle of a certain amount of messages you can send per month. ![]() a monthly plan, to simply activate the channel for you and give you access to the API. Many WhatsApp providers have a recurring fee, e.g. With that in mind, here are the most common ways WhatsApp API prices are formed. Sending mass messages through them can be an issue. Warning: Not all BSPs are officially allowed by Meta to offer the WhatsApp API for marketing, e.g. WhatsApp Business API pricing models offered by BSPs Keep that in mind when comparing prices from different providers.ĭiscover more about WhatsApp marketing software. One very important thing to know about how WhatsApp Business API pricing works is that it’s free to access, but each BSP has a different model for paying for WhatsApp conversations. Then, different pricing applies whether the chat is initiated by a user or the business. You as a business can message people in any country, but you’ll be charged differently. WhatsApp’s pricing also depends on the country code of the end user. ![]() If more than 24 hours have passed since the last user message, you can start a new conversation and so a new session will start (and be charged). Since 24 hours is a lot of time to assist a customer, you’re essentially charged for a full conversation, regardless of the number of messages. The WhatsApp API itself is free but messages are charged per session in what is known as a conversation-based pricing model.Ī WhatsApp conversation includes all messages exchanged between your business and a contact in a 24-hour conversation window, regardless of the number of messages you send WhatsApp offers its Business API as a scalable marketing tool for mid and large businesses. The superior features and scalability are the main difference between the WhatsApp Business API and the free WhatsApp Business app. One is the free WhatsApp Business app and the other is the API (WhatsApp Business Platform). There are two WhatsApp for business options. So let’s explore the WhatsApp Business API Pricing and the various pricing plans you can expect. Sometimes the price is tied to using the rest of the BSP’s platform such as CRM. You need to sign up for a WhatsApp partner or Business Solution Provider (BSP) to access it.ĭifferent providers charge differently, but generally, you pay to play. Main features: Omnichannel messaging, chat routing and assignment, chatbots and AI-powered suggestions, team collaboration, analytics and reporting.If you’ve decided to diversify with WhatsApp marketing, it’s important to know how WhatsApp API pricing works for budgeting and planning.Īs you know, WhatsApp Campaigns, the marketing functionality for businesses that want to grow using the messaging app, is available through the WhatsApp Business API. It provides a unified inbox for managing conversations across multiple channels. ![]() Main features: CRM integration, templates and automation tools, audience segmentation, broadcast messaging.įreshchat is a customer messaging platform that includes support for WhatsApp integration. It offers a user-friendly interface for building and managing chatbots. Man圜hat is a popular chatbot platform that supports integration with WhatsApp along with other messaging platforms. Main features: Customizable conversation flows, auto reply, integration with other business systems ( call center applications, CRM software, omnichannel systems), analytics and reporting, multi-language support, and many more. Mekari Qontak itself is an official WhatsApp API partner that offers advanced technologies for businesses. Mekari Qontak provides a comprehensive AI chatbot platform for WhatsApp integration.
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